Client Need:

Create and maintain a comprehensive, far-reaching campaign to raise funds for state economic development marketing.  Additionally, there was a need to create and maintain programming and communications for stakeholders to see the impact of their investment.

JHL Execution:

Based on goals and assessment, JHL conceived and coordinated a long-term engagement strategy that involved buy-in from the smallest communities to the largest corporations.  The model was designated for individuals, corporations and communities to seamlessly partner on efforts and was implemented by multiple successful strategic business development events around the state.  JHL designed a fundraising structure and spearheads continued outreach efforts for membership.

Simultaneously, JHL created programming and communication methods that speak to multiple audiences including investors, potential investors, the board, economic development professionals, business leaders, elected officials and beyond.  By understanding different audiences and their needs, we have successfully created event programming and a communication strategy that reach each target group and get them to become and stay involved in the state economic development efforts.

Achievements:

Working in partnership with the Office of the Governor and Texas Economic Development Corporation Board of Directors, JHL:

  • Created overall TexasOne campaign concept along with execution plan (marketing, communications, fundraising and public affairs)
  • Established and implemented the short- and long-term fundraising structure raising over $13 Million in seven years
  • Managed event programming execution including domestic and international business recruitment and trade missions, board meetings, summits, high-level signature events, industry forums, and member appreciation and recruitment activities.
  • Executed stakeholder relations and communications for investors, board, business and economic development leadership, and lawmakers through Web site, Email invitations and newsletters, presentations and annual reports.