CAITLYN FRANKEL

DIRECTOR OF SOCIAL MEDIA

Caitlyn is a Social Media Director with a background spanning fashion, beauty, influencers, and brand-building at scale. She began her career working in makeup and fashion at brands like Sneex and Pat McGrath Labs, where she helped bring high-impact storytelling to life — including being part of the team behind the viral Maison Margiela “glass skin” moment that took over social media.

Originally from Dallas, Caitlyn earned her degree in Business Management and Entrepreneurship from Santa Clara University, then spent time living in San Francisco and New York City before landing in Austin. Outside of work, she’s rarely standing still — a former Division I collegiate tennis player and team captain, an ASA-certified sailor, and an avid traveler. Her most adventurous trip to date: rafting 226 miles through the Grand Canyon over two weeks. When she’s not on the move, you’ll likely find her shopping, volunteering, discovering new restaurants (especially Tex-Mex), or planning her next trip.