Pivoting Your Sponsorship Retention and Marketing Plans Take Two

Jennifer Stevens, CEO of JHL, is joined by Susan Hewlitt, Executive Director of Dell Children’s Foundation and Debbie Tate, Chief Development Officer of Center for Child Protection for an 8 week check-in conversation to revisit a previous discussion on how sponsorship retention and marketing plans. We discuss how strategies have shifted over the past two months, what we have seen work vs. what doesn’t work during this unprecedented time and how to approach fundraising as businesses begin to reopen.

This is the twelfth conversation in a multi-part series we plan to host to help all our friends in the event planning, sponsorship and marketing industries learn best practices and prepare themselves and their clients/organizations to come out of this situation stronger than ever.